About Upturn Properties
Upturn Properties is a Chicago based real estate brokerage serving buyers and sellers across Chicagoland and the western suburbs. We help clients make confident, well informed decisions throughout the home buying and selling process by providing clear guidance, honest communication, and local market insight.
Understanding the 2026 Real Estate Market
In 2026, the real estate market continues to evolve as buyers and sellers face changing conditions and higher expectations. Buyers are more informed and technology driven, looking for clear guidance on pricing, interest rates, and neighborhood fit before making decisions. Sellers are focused on maximizing value in a market where inventory, presentation, and timing matter more than ever. Upturn Properties works with both buyers and sellers to navigate these changes with confidence by providing strategic pricing, targeted marketing, strong negotiation, and personalized support throughout the entire process.
Our Mission: Empowering Realtors with Knowledge to Serve Better
We believe that success in real estate comes from staying informed and prepared. By providing the most up-to-date knowledge, we equip realtors with the tools they need to better serve their clients, grow their businesses, and elevate the industry as a whole. When agents thrive, their clients win—it's that simple.
Our Story
Upturn Properties was founded during a challenging period that required clarity, resilience, and forward thinking. The belief behind the company name is simple: progress is possible even in difficult moments, and an upturn is always ahead. That belief became the foundation on which Upturn Properties was built.
The company’s orange and black branding represents energy, resilience, and confidence. Upturn Properties is led by Managing Broker Brenda Trujillo, who works closely with buyers and sellers throughout Chicagoland and the western suburbs. With experience across multiple organizations and business environments, Brenda brings the knowledge, discipline, and determination needed to guide both agents and clients toward successful outcomes. Upturn Properties is built on education, empowerment, and a commitment to helping agents deliver strong results for the clients they serve.
Core Values
U - Unwavering Integrity: We are committed to doing the right thing. We do this by being honest and working in a transparent way.
P - Passion for Knowledge: We have a strong desire to be the most knowledgeable resources in the industry.
T - Trust: We feel that to build lasting relationships, it must be through open communication, always making decisions while placing our clients' best interests first.
U - Unyielding Accountability: We take responsibility for our successes and failures. We are not afraid to be honest with ourselves and know that every moment is a new opportunity to be better.
R - Relentless Improvement: We are dedicated to the constant improvement of our career, always seeking ways to enhance our skills and the quality of service we provide.
N - Never Compromise: We never put a check above the best interests of our clients, ensuring that their needs and goals are our top priority!